And all of this non-human traffic leads to both fraud losses for companies in addition to the increased compute costs it generates.
This incessant bot activity defrauds both users and businesses – when a user’s bank account is stolen, it’s typically the victim of a bot-powered credential stuffing attack.
When you consider how pervasive non-human traffic is on the web and the potential threat this bot activity can pose to companies (brute forcing users’ passwords to steal their accounts, executing scripts to buy out concert tickets in order to profit on the secondary market, etc.), it’s not surprising that we’re often asked as users to prove our personhood when browsing the web. The other 61.5% is non-human (bots, hacking tools, etc). Today, humans only make up 38.5% of internet traffic.
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